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Park Street Insider Podcast
The Park Street Insider Podcast is a spirit industry-focused podcast dedicated to bringing you closer to the key brands, topics, and trends driving the drinks business. We host the spirits category's most influential leaders and entrepreneurs to uncover the business strategies, stories, and brand-building tips behind some of the biggest brands in the industry. Whether you're interested in Agave spirits, whiskey, read-to-drink, low & no, or any other category, our hosts will bring you closer to the heart of what's happening in each.
In each episode, hosts Emmett Strack and Andres Correa speak to spirits industry thought leaders to discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. They'll also zero in on the hottest subjects taking hold of beverage alcohol, keeping listeners up to date on the trends shaping spirits.
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Park Street Insider Podcast
Former Pernod Ricard Chief Whiskey Officer Kaveh Zamanian on Building a Bourbon Brand— What It Takes
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Not many people can say they've founded a bourbon distillery and run one of the world's largest whiskey programs. Kaveh Zamanian isn't most people. A prolific whiskey brand founder and former Chief Whiskey Officer at Pernod Ricard, Kaveh built Rabbit Hole Distillery from a creative vision into a brand compelling enough to catch the eye of one of the world's biggest spirits companies, and when Pernod Ricard came calling, he didn't just take the deal, he took the wheel, going on to lead their whiskey program at the highest level.
In this episode, Kaveh reveals what it really takes to build a bourbon brand with a creative mindset: from the founding principles behind Rabbit Hole Distillery, to the realities of being acquired by a global spirits giant, to how he architected a portfolio strategy that balanced heritage and innovation. We explore the surprising link between whiskey and human psychology, his approach to brand building that goes beyond the liquid in the bottle, and the leadership lessons learned from running one of the industry's most storied whiskey programs.
Featured Guest:
Kaveh Zamanian, Founder, Rabbit Hole, Mary Dowling, and Mash & Mallow Whiskey Companies
Mentioned in this episode:
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