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Park Street Insider Podcast
The Park Street Insider Podcast is a spirit industry-focused podcast dedicated to bringing you closer to the key brands, topics, and trends driving the drinks business. We host the spirits category's most influential leaders and entrepreneurs to uncover the business strategies, stories, and brand-building tips behind some of the biggest brands in the industry. Whether you're interested in Agave spirits, whiskey, read-to-drink, low & no, or any other category, our hosts will bring you closer to the heart of what's happening in each.
In each episode, hosts Emmett Strack and Andres Correa speak to spirits industry thought leaders to discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. They'll also zero in on the hottest subjects taking hold of beverage alcohol, keeping listeners up to date on the trends shaping spirits.
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Park Street Insider Podcast
Joey Angelo, Co-Founder of SipsMARGS, on Building a Brand That Caught Sazerac's Eye — What It Takes
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Not every RTD brand gets acquired by one of the world's biggest spirits companies. Fewer still land Alix Earle as an investor along the way. Joey Angelo, co-founder of SipsMARGS and Su Casa Mezcal, did both, and the path there ran through 15 years inside the distribution tier, watching thousands of brands succeed and fail before building one himself.
In this episode, Joey walks us through what it actually took to launch a premium canned margarita during a pandemic, earn distributor buy-in when the RTD category was still unproven, and build a brand compelling enough to attract Alix Earle organically and close a deal with Sazerac. We get into the white space he identified in the RTD market, why celebrity partnerships live or die on the product underneath them, the route-to-market discipline that kept SipsMARGS focused, and what he learned about timing and patience when a major acquirer comes calling.
Park Street Imports is the back-office and importing solution for alcoholic beverage brands launching and scaling in the U.S. market
Featured Guests:
Joey Angelo, Founder & CEO, Su Casa Mezcal & sipMARGS
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