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Park Street Insider Podcast
The Park Street Insider Podcast is a spirit industry-focused podcast dedicated to bringing you closer to the key brands, topics, and trends driving the drinks business. We host the spirits category's most influential leaders and entrepreneurs to uncover the business strategies, stories, and brand-building tips behind some of the biggest brands in the industry. Whether you're interested in Agave spirits, whiskey, read-to-drink, low & no, or any other category, our hosts will bring you closer to the heart of what's happening in each.
In each episode, hosts Emmett Strack and Andres Correa speak to spirits industry thought leaders to discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. They'll also zero in on the hottest subjects taking hold of beverage alcohol, keeping listeners up to date on the trends shaping spirits.
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Park Street Insider Podcast
Latest Episodes
How to Build a Spirits Brand in an Unfamiliar Category
Most founders assume the hardest part of building a spirits brand is making something people want to drink. Claudia Romo Edelman would tell you that's the easy part when your category doesn't have a name yet. Claudia is the founder of Sotol Rom...
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Soho House on How Spirits Brands Can Sell to Bars — Expert Talks
Most brands walk into a pitch leading with their product: the liquid, the story, the label. Mark Murphy says that's almost the last thing a buyer actually wants to hear. Mark oversees bar and beverage programs across North and South America for...
Gen X & Boomers: Inside the Modern Spirits Consumer— Part 2
The industry has spent a decade optimizing for two generations that drink less than the ones before them, and in the process has mostly stopped talking to the two that hold the money. Gen X and Boomers control the majority of American household...
Gen Z & Millennials: Inside the Modern Spirits Consumer— Part 1
Every spirits brand today is chasing the same elusive prize: two generations who don't drink the way the ones before them did, and who are quietly rewriting the rules of when, why, and what they reach for. Few people are tracking that shift mor...
Jack Daniel's Master Distiller: How Do You Innovate in a Changing Market?
In 2026, American whiskey isn't riding the wave it was five years ago, and every major producer knows it. For a brand the size of Jack Daniel's, that shift raises a harder question: how do you keep innovating when the whole world already thinks...
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