On the latest episode of the Park Street Insider Podcast, Emily Pennington sits down with Kat Hantas, Co-Founder of 21 Seeds Tequila, to discuss the brands meteoric rise and recent sale to Diageo. The two will dive into how Hantas used her personal experience to craft a brand that appealed to a previously overlooked consumer base. Listeners can expect to learn about 21 Seeds route to market strategy, how they utilized digital marketing to connect with their consumers and why their brand identity made them an attractive acquisition for Diageo.
Guests Include:
Kat Hantas, Co-Founder & 21 Seeds
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