With as much as 50% of retail sales—both on and off-premise—influenced by the experience consumers have online, e-commerce marketing serves as a viable brand-building opportunity. In the latest edition of Park Street University's Essential Talks series, Andrea Sengara, Head of Marketing at Campari America, shares her best tips for brands to harness the power of e-commerce.
Sengara delivers a comprehensive overview of the key pillars to building out a robust e-commerce marketing strategy. She shares her insights on choosing a digital platform that works best for your company, the best ways to improve your digital performance and how to drive online conversions. She also covers strategies for creating a compelling digital shelf that will drive engagement. Sengara encourages brands to avoid dead ends in their digital ecosystem by making it as easy as possible for consumers to make purchases online.
"Recognize that e-commerce platforms and partners, yes they're a sales channel, but they're also a brand-building channel that critically influence purchase in that moment as well as outside that in the offline world as well."
Sengara's talk was recorded at Bar Convent Brooklyn in August of 2021.
In this episode you'll hear from:
Andrea Sengara, Head of Marketing at Campari America
Mentioned in this episode:
Watch the full video on Park Street University's Youtube channel: https://www.youtube.com/watch?v=282RW25qEY8&t=11s
Learn More About Park Street: https://www.parkstreet.com/
Sign up for our Daily Industry Newsletter here.
Follow us for more industry insights on: