Consumers aren’t all alcohol connoisseurs; many rely on labels to inform their in-store purchase decisions. In this Essential Talk, Cole Clark, President of AmygdaLaunch, wants to help brands optimize their approach to labeling to help drive purchase decisions. Clark discusses the implications of label data and how beverage alcohol brands can interpret the findings.
In this episode, you'll hear from:
Cole Clark, President, AmygdaLaunch
You'll hear key insights about:
Mentioned in this episode:
2023 Craft Spirits Data Project - Distillers Survey
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