Very few categories have as much heritage and tradition as wine, and innovators in the space often fight an uphill battle. In this Essential Talk from Alison Luvera, Founder & CEO of Juliet Wine, she discusses the brand's journey to becoming an industry disruptor in boxed wine. She explains the brand's three pillars of marketing and how authenticity and intentionality lead to the brand's breakthrough success.
In this episode you'll hear from:
Alison Luvera, Founder & CEO, Juliet Wine
Mentioned in this episode:
Entrepreneurial Insights: Juliet's Modern Marketing Model
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