In the early days of laying the groundwork for her brand, Buzzballz, Merrilee Kick received a call from a distributor who informed her that, despite having a contract in place, they would be canceling their order, asserting that ready-to-drink products were a "fad." In 2024 it's almost impossible to imagine that her now iconic brand was ever in such a position, but Kick's beverage-alcohol journey was non-linear and faced adversities known to many early-stage entrepreneurs.
Kick joins Emmett Strack and the Park Street Insider Podcast to share her journey of building Buzzballz into one of the largest ready-to-drink suppliers in the world, operating across all 50 states and 27 countries.
Key topics mentioned:
Top-Down Alignment:
Patience as a Virtue:
In this episode you'll hear from:
Merrilee Kick, CEO & Founder, Buzzballz / Southern Champion LLC
Mentioned in this episode:
Buzzballz
The Beverage Alcohol Manual (BAM)
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In the early days of laying the groundwork for her brand, Buzzballz, Merrilee Kick received a call from a distributor who informed her that, despite having a contract in place, they would be canceling their order, asserting that ready-to-drink products were a "fad." In 2024 it's almost impossible to imagine that her now iconic brand was ever in such a position, but Kick's beverage-alcohol journey was non-linear and faced adversities known to many early-stage entrepreneurs.
Kick joins Emmett Strack and the Park Street Insider Podcast to share her journey of building Buzzballz into one of the largest ready-to-drink suppliers in the world, operating across all 50 states and 27 countries.
Key topics mentioned:
Top-Down Alignment:
Patience as a Virtue:
In this episode you'll hear from:
Merrilee Kick, CEO & Founder, Buzzballz / Southern Champion LLC
Mentioned in this episode:
Buzzballz
The Beverage Alcohol Manual (BAM)
Want to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1
Learn More About Park Street
Sign up for our Daily Industry Newsletter.
Sign Up for our Monthly Newsletter.
Check out Park Street's Guide to Getting Started in the U.S. Market
Follow us for more industry insights on