Park Street Insider Podcast

What's Trending —Nielsen's Danny Brager on Pandemic Buying Trends

June 23, 2020 Emily Pennington Season 1 Episode 2
Park Street Insider Podcast
What's Trending —Nielsen's Danny Brager on Pandemic Buying Trends
Show Notes

In some ways, COVID-19 and the subsequent lockdown of the U.S. market altered consumer buying behaviors for the beverage alcohol category, but for some trends it merely exacerbated existing buying behaviors. In this episode, we catch up with Danny Brager, Nielsen's Senior Vice President for the Beverage Alcohol Practice, who is able to provide some context to the data during the pandemic period.



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