Park Street Insider Podcast

What's Trending—Paradise Brands' Peter Pace on Community-Driven Marketing Solutions

September 04, 2020 Park Street Companies Season 1 Episode 6
Park Street Insider Podcast
What's Trending—Paradise Brands' Peter Pace on Community-Driven Marketing Solutions
Show Notes

In 2020, the typical strategies for brand building have gone out the window. In this episode, Peter Pace, the CMO of Paradise Brands, which owns Blue Nectar Tequila and Monkey in Paradise Vodka, details how the company was able to keep its products top of mind this year by finding innovative ways to give back to its communities.

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