Amanda Victoria is an award-winning leader in wine, cocktail, and spirits communication, education and product development. She earned her stripes as a spokesperson for the likes of St-Germain, Lillet, and the Scotch Malt Whisky Society before going on to launch her own businesses. She is currently the Director of Judging for the L.A. Spirits Awards, the Founder of communications company Aperitif Hour, and this year, in the middle of a pandemic, she launched Siponey, a premium canned cocktail that has already made several Best Of lists.
In this episode, she shares the story of her transition from brand ambassador to brand owner, and how she was able to get traction with a new product during a pandemic.
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