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Park Street Insider Podcast
The Park Street Insider Podcast is a spirit industry-focused podcast dedicated to bringing you closer to the key brands, topics, and trends driving the drinks business. We host the spirits category's most influential leaders and entrepreneurs to uncover the business strategies, stories, and brand-building tips behind some of the biggest brands in the industry. Whether you're interested in Agave spirits, whiskey, read-to-drink, low & no, or any other category, our hosts will bring you closer to the heart of what's happening in each.
In each episode, hosts Emily Pennington, Emmett Strack, and Andres Correa speak to spirits industry thought leaders to discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. They'll also zero in on the hottest subjects taking hold of beverage alcohol, keeping listeners up to date on the trends shaping spirits.
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Park Street Insider Podcast
Essential Talks—Campari America's Andrea Sengara on the Power of E-Commerce
With as much as 50% of retail sales—both on and off-premise—influenced by the experience consumers have online, e-commerce marketing serves as a viable brand-building opportunity. In the latest edition of Park Street University's Essential Talks series, Andrea Sengara, Head of Marketing at Campari America, shares her best tips for brands to harness the power of e-commerce.
Sengara delivers a comprehensive overview of the key pillars to building out a robust e-commerce marketing strategy. She shares her insights on choosing a digital platform that works best for your company, the best ways to improve your digital performance and how to drive online conversions. She also covers strategies for creating a compelling digital shelf that will drive engagement. Sengara encourages brands to avoid dead ends in their digital ecosystem by making it as easy as possible for consumers to make purchases online.
Key Quote:
"Recognize that e-commerce platforms and partners, yes they're a sales channel, but they're also a brand-building channel that critically influence purchase in that moment as well as outside that in the offline world as well."
Sengara's talk was recorded at Bar Convent Brooklyn in August of 2021.
In this episode you'll hear from:
Andrea Sengara, Head of Marketing at Campari America
Mentioned in this episode:
- Campari Group: https://www.camparigroup.com/en
- Instacart: https://www.instacart.com/
Watch the full video on Park Street University's Youtube channel: https://www.youtube.com/watch?v=282RW25qEY8&t=11s
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