Park Street Insider Podcast
The Park Street Insider Podcast is a spirit industry-focused podcast dedicated to bringing you closer to the key brands, topics, and trends driving the drinks business. We host the spirits category's most influential leaders and entrepreneurs to uncover the business strategies, stories, and brand-building tips behind some of the biggest brands in the industry. Whether you're interested in Agave spirits, whiskey, read-to-drink, low & no, or any other category, our hosts will bring you closer to the heart of what's happening in each.
In each episode, hosts Emily Pennington, Emmett Strack, and Andres Correa speak to spirits industry thought leaders to discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. They'll also zero in on the hottest subjects taking hold of beverage alcohol, keeping listeners up to date on the trends shaping spirits.
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Park Street Insider Podcast
Essential Talks— U.S. Market Entry 101 With Chris Ladas
Introducing a beverage-alcohol brand to the U.S. market requires a nuanced understanding of the regulatory landscape. Each state in the U.S. regulates beverage alcohol in its own unique way and each major city in the U.S. has its own drinks culture. While your brand might have a high-quality product that's well differentiated, you won't make it very far without doing your homework.
In a market that's as highly regulated and competitive as the U.S., having a targeted approach to market entry will make all the difference to your brand. On this episode of the Park Street Insider podcast, we're featuring a presentation from industry veteran Chris Ladas, Founder of XAL consulting, who presents an overview of the U.S. market.
Ladas takes a look at the different regions within the U.S. and gives listeners a sense of how nuanced each specific market can be when trying to make sales. He'll explain why sales channels that are vital to success in certain states might not be worthwhile in others. He also offers key considerations in both on and off-premise environments.
Episode Breakdown:
2:15 - Different regions in the U.S.
3:32 - Three-Tier System
4:16 - Considerations for major markets
8:35 - Marketing considerations
Key Quote:
"When you're looking at the rundown of the retail landscape, it truly varies in every landscape. And to consider the U.S. as a single market would be a big mistake."
In this episode you'll hear from:
Chris Ladas, Founder and Chief Consulting Officer, XAL Consulting
Mentioned in this episode:
The Keys to Selling Beverage Alcohol in Many Different Markets
XAL Consulting
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