.jpg)
Park Street Insider Podcast
The Park Street Insider Podcast is a spirit industry-focused podcast dedicated to bringing you closer to the key brands, topics, and trends driving the drinks business. We host the spirits category's most influential leaders and entrepreneurs to uncover the business strategies, stories, and brand-building tips behind some of the biggest brands in the industry. Whether you're interested in Agave spirits, whiskey, read-to-drink, low & no, or any other category, our hosts will bring you closer to the heart of what's happening in each.
In each episode, hosts Emily Pennington, Emmett Strack, and Andres Correa speak to spirits industry thought leaders to discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. They'll also zero in on the hottest subjects taking hold of beverage alcohol, keeping listeners up to date on the trends shaping spirits.
Want to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1
Park Street Insider Podcast
What It Takes— Tanteo Spirits President Neil Grosscup
Across the industry, beverage alcohol brands are looking to sure up their long-term prospects by investing along the lines of high-growth categories. So when cult favorite whiskey brand Ole Smoky decided it was time to invest in their future, they didn't have to look much further than high-flying tequila maker Tanteo Spirits. On this episode, Neil Grosscup, President of Tanteo Spirits, joins the Park Street Insider Podcast to share his experience in the spirits industry and the development of Tanteo up through the point of sale.
Grosscup will share key insights about:
Managing a Successful Career Arc
- If you go from being an unpaid intern to CEO of a spirits brand in less than four years, chances are you're doing something right. Grosscup's story is a reminder that with passion and hard work, there are many paths to success in beverage alcohol.
How to Win Over Retail Accounts
- Tanteo's hyper-focused approach to winning over bartenders was part of the reason they were able to develop the brand into an attractive investment. Grosscup will explain the methods they used when doing in-market visits to attain menu placements and drive sales.
Overseeing A Sale and Merger
- Grosscup gives listeners an inside look at the decision-making process leading up to Tanteo's sale to Ole Smoky and what owners should look out for when undergoing a merger.
In this episode you'll hear from:
Neil Grosscup, President, Tanteo Spirits
Mentioned in this episode:
Tanteo Tequila
Ole Smoky
2023 Craft Spirits Data Project - Distillers Survey
Learn More About Park Street
Sign up for our Daily Industry Newsletter.
Sign Up for our Monthly Newsletter.
Check out Park Street's Guide to Getting Started in the U.S. Market
Follow us for more industry insights on