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Park Street Insider Podcast
The Park Street Insider Podcast is a spirit industry-focused podcast dedicated to bringing you closer to the key brands, topics, and trends driving the drinks business. We host the spirits category's most influential leaders and entrepreneurs to uncover the business strategies, stories, and brand-building tips behind some of the biggest brands in the industry. Whether you're interested in Agave spirits, whiskey, read-to-drink, low & no, or any other category, our hosts will bring you closer to the heart of what's happening in each.
In each episode, hosts Emily Pennington, Emmett Strack, and Andres Correa speak to spirits industry thought leaders to discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. They'll also zero in on the hottest subjects taking hold of beverage alcohol, keeping listeners up to date on the trends shaping spirits.
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Park Street Insider Podcast
What It Takes— Maison Ferrand Owner & Master Blender Alexandre Gabriel
Few entrepreneurs have built a portfolio of brands quite like Alexandre Gabriel. His vision helped transform a once dormant cognac house into the leading global supplier that is Maison Ferrand today. Join Emily Pennington as she examines what it takes to build a leading global portfolio of alcohol brands through the eyes of one of its most beloved entrepreneurs.
Gabriel will share key insights about:
Balancing Priorities
- The ability to adapt to early missteps in brand building will go a long way to determining your brand's trajectory. Gabriel wants entrepreneurs to set the balance between appreciating the science behind producing the liquid and understanding the financial structures that prop it up as early as possible.
Industry Evolution
- Despite building brands across a spectrum of categories, Gabriel managed to apply similar entrepreneurial principles to each one to bring them to the fore. After decades spent managing each, he's seen how the industry has evolved to expect new ideas across these sectors. You'll hear how the cognac, gin, and rum categories have developed over time to become what they are today.
The value of partnerships
- Whether it's building strong connections between the farmers that give suppliers raw materials or developing the right connections with distributors, Gabriel sees maintaining quality relationships as paramount to the success of any business. Learn about how he leveraged a family tradition of farming and his business background to develop Maison Ferrand into a global portfolio.
In this episode you'll hear from:
Alexandre Gabriel, Owner & Master Blender, Maison Ferrand
Mentioned in this episode:
Maison Ferrand
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