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Park Street Insider Podcast
The Park Street Insider Podcast is a spirit industry-focused podcast dedicated to bringing you closer to the key brands, topics, and trends driving the drinks business. We host the spirits category's most influential leaders and entrepreneurs to uncover the business strategies, stories, and brand-building tips behind some of the biggest brands in the industry. Whether you're interested in Agave spirits, whiskey, read-to-drink, low & no, or any other category, our hosts will bring you closer to the heart of what's happening in each.
In each episode, hosts Emily Pennington, Emmett Strack, and Andres Correa speak to spirits industry thought leaders to discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. They'll also zero in on the hottest subjects taking hold of beverage alcohol, keeping listeners up to date on the trends shaping spirits.
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Park Street Insider Podcast
What's Trending— How Du Nord Drove Growth Through Partnerships
At one point or another, every person in the spirits industry is almost certain to have their career altered, influenced, or shaped by personal relationships. On a business-to-business level, many brands the Park Street Insider Podcast has hosted over the years echo similar sentiments around the crucial role partnerships have played in their trajectory. No brand is constructed in a vacuum, and the long-term success of each is often tied to the quality of partnerships they form with the companies around them at every stage of development.
The value of strong brand partnerships is perhaps no more evident than through the brand-building journey of Chris Montana, co-founder of Du Nord Social Spirits. Hailing from Minnesota, Du Nord’s growth was boosted by its ability to carefully align with the right partners. Being the first business to graduate from the Nearest & Jack Advancement Initiative, a partnership between Jack Daniel's and Uncle Nearest to increase diversity in the American whiskey industry, Chris was able to leverage this partnership into another: a deal with Delta Airlines.
So land a deal with the number one airline in the U.S. and you’ve made it, right? For Chris, Du Nord found itself in a scenario a bit like when the dog catches the car, having attained a major value-add and needing to learn on the fly how to navigate it. Chris is joined by Andres Correa to piece together how Du Nord was able to attract and navigate the challenges that came with a major partnership with Delta Airlines.
Featured Guests:
- Chris Montana, Co-Founder, Du Nord Social Spirits
Mentioned in this episode:
Du Nord Social Spirits
Delta Airlines
Nearest & Jack Advancement Initiative
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