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Park Street Insider Podcast
The Park Street Insider Podcast is a spirit industry-focused podcast dedicated to bringing you closer to the key brands, topics, and trends driving the drinks business. We host the spirits category's most influential leaders and entrepreneurs to uncover the business strategies, stories, and brand-building tips behind some of the biggest brands in the industry. Whether you're interested in Agave spirits, whiskey, read-to-drink, low & no, or any other category, our hosts will bring you closer to the heart of what's happening in each.
In each episode, hosts Emily Pennington, Emmett Strack, and Andres Correa speak to spirits industry thought leaders to discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. They'll also zero in on the hottest subjects taking hold of beverage alcohol, keeping listeners up to date on the trends shaping spirits.
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Park Street Insider Podcast
What It Takes— Surfside CEO Clement Pappas
Brands are often founded with the purpose of aligning with a given trend and exploiting a perceived white space in the market. In the mid-2000s, introducing a premium bourbon may have seen high growth, likewise for rolling out a specialty high-end tequila in the early to mid-2010s. But when founders really get it right, and their offering is able to align with multiple trends at once, it's possible to see uniquely explosive growth. Such was the case for Surfside, which saw over a million cases sold over the course of a year between 2022 and 2023.
Surfside is a Philadelphia-based ready-to-drink brand rolled out by the creators of Stateside Vodka. With RTDs taking center stage as the spirits industry's spotlight category, Surfside was able to build on this platform to leverage consumer interest in flavor variety, health consciousness, and convenience into the highest-growth brand in the United States.
On this episode of the Park Street Insider Podcast, Emily Pennington is joined by Clement Pappas, CEO of Stateside Brands. The two discuss how Surfside went from concept to can to achieving astronomical sales in just a few years. They'll explore the brand's unique route-to-market strategy and how they dealt with demand and scaled the business.
Featured Guests:
- Clement Pappas, CEO, Stateside Brands
Mentioned in this episode:
Stateside Vodka
Surfside
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