Park Street Insider Podcast

What's Trending— Inside the EU and UK Spirits Markets

Season 6 Episode 4

The Park Street Insider Podcast is ending the year with an exploration of the EU & UK alcohol markets. Europe leads the world in alcohol consumption, with eight of the top ten biggest alcohol-consuming countries being European. Despite its distribution makeup taking a different form than in the U.S. market, EU and UK distributors remain at the center of the spirits industry landscape.  

This episode offers a window into the current dynamics driving the EU and UK spirits markets through the eyes of key distributors. Emily Pennington sits down with a panel of experts at Bar Convent Berlin to cover the best paths for brands to succeed in this region. They'll start by providing listeners with a framework for understanding the EU market and move into breaking down the key categories and economic factors currently shaping the market landscape. Finally, they'll deliver best practices for brands looking to work with distributors in the EU and UK.

Featured Guests:

  • Chris Maffeo, Founder, Maffeo Drinks
  • Michael Vachon, Co-Founder, Maverick Drinks
  • Søren Hansen, Sales Director, BeMakers

Mentioned in this episode:

Maffeo Drinks
BeMakers
Maverick Drinks

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