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Park Street Insider Podcast
The Park Street Insider Podcast is a spirit industry-focused podcast dedicated to bringing you closer to the key brands, topics, and trends driving the drinks business. We host the spirits category's most influential leaders and entrepreneurs to uncover the business strategies, stories, and brand-building tips behind some of the biggest brands in the industry. Whether you're interested in Agave spirits, whiskey, read-to-drink, low & no, or any other category, our hosts will bring you closer to the heart of what's happening in each.
In each episode, hosts Emmett Strack, and Andres Correa speak to spirits industry thought leaders to discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. They'll also zero in on the hottest subjects taking hold of beverage alcohol, keeping listeners up to date on the trends shaping spirits.
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Park Street Insider Podcast
What It Takes— Teremana Tequila CEO Richard Black
When Dwayne 'The Rock' Johnson and his team of co-founders (Dany Garcia, Ken Austin, and Jenna Fagnan) partnered with industry powerhouse Mast-Jägermeister, they didn't just launch another celebrity tequila – they broke records, becoming the fastest premium spirits brand in U.S. history to reach 1 million cases. In the process, they were able to sidestep the growing pains that new-to-market brands often undergo during periods of massive growth. In this episode, CEO Richard Black reveals how he leveraged years of industry expertise to transform Teremana from a startup into a global phenomenon in just five years.
Join Emmett Strack for a conversation with Black as they explore The Rock's hands-on role in the brand's evolution, the untapped potential of the global tequila market, and Teremana's ambitious vision for 2025 and beyond. This isn't just another celebrity spirits story – it's a masterclass in scaling a premium brand while maintaining its soul.
Featured Guests:
Richard Black, CEO, Teremana Tequila
Mentioned in this episode:
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