Park Street Insider Podcast

What It Takes— Simon Ford on Growing Fords Gin from Startup to Brown-Forman Acquisition

Season 6 Episode 9

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Over the 2010s, Fords Gin transformed from a bartender-driven startup to a cocktail culture staple, securing a key position in Brown-Forman's prestigious portfolio. Co-founder Simon Ford built his career immersed in the cocktail scene that his brand would later come to represent.

In this episode of the Park Street Insider Podcast, Simon Ford discusses his journey working alongside major spirits industry brands before founding Fords Gin—a company now synonymous with premium gin. He reveals how he combined marketing expertise with his extensive bar world relationships to create a brand that caught Brown-Forman's attention, leading to a successful acquisition by one of America's top spirits portfolios.

Featured Guests:

Simon Ford, Co-Founder, Fords Gin  

Connect with Fords Gin:

Fords Gin

Brown Forman

Simon Ford on Instagram

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