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Park Street Insider Podcast
The Park Street Insider Podcast is a spirit industry-focused podcast dedicated to bringing you closer to the key brands, topics, and trends driving the drinks business. We host the spirits category's most influential leaders and entrepreneurs to uncover the business strategies, stories, and brand-building tips behind some of the biggest brands in the industry. Whether you're interested in Agave spirits, whiskey, read-to-drink, low & no, or any other category, our hosts will bring you closer to the heart of what's happening in each.
In each episode, hosts Emmett Strack and Andres Correa speak to spirits industry thought leaders to discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. They'll also zero in on the hottest subjects taking hold of beverage alcohol, keeping listeners up to date on the trends shaping spirits.
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Park Street Insider Podcast
Brother's Bond Bourbon CEO & Co-Founder Vincent Hanna— What it Takes
When Vincent Hanna and his co-founders, Ian Somerhalder and Paul Wesley, launched Brother’s Bond Bourbon, they didn’t just introduce another celebrity whiskey—they found a new way to build a modern whiskey brand based on passion and authenticity. In the process, Brother's Bond has become one of the fastest-growing premium bourbon brands while building the largest social media following in the spirits industry. Find out how Hanna's career in beverage alcohol and a keen eye for market trends helped Brother's Bond establish itself as a respected player in the competitive American whiskey market.
In this episode, co-founder Vincent Hanna joins the podcast to talk about how he leveraged industry expertise and authentic storytelling to transform Brother's Bond from an ambitious concept into a bourbon phenomenon embraced by whiskey enthusiasts and casual drinkers alike. This in-depth conversation explores the brand's distinctive approach to bourbon craftsmanship, the evolving dynamics of the American whiskey category, and how Brother's Bond harnessed its massive social media presence to build genuine connections with consumers.
Featured Guests:
Vincent Hanna, CEO & Co-founder, Brother’s Bond Distilling
Mentioned in the Episode:
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