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Park Street Insider Podcast
The Park Street Insider Podcast is a spirit industry-focused podcast dedicated to bringing you closer to the key brands, topics, and trends driving the drinks business. We host the spirits category's most influential leaders and entrepreneurs to uncover the business strategies, stories, and brand-building tips behind some of the biggest brands in the industry. Whether you're interested in Agave spirits, whiskey, read-to-drink, low & no, or any other category, our hosts will bring you closer to the heart of what's happening in each.
In each episode, hosts Emmett Strack and Andres Correa speak to spirits industry thought leaders to discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. They'll also zero in on the hottest subjects taking hold of beverage alcohol, keeping listeners up to date on the trends shaping spirits.
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Park Street Insider Podcast
Glendalough Distillery Co-Founder Kevin Keenan— What it Takes
Kevin Keenan, co-founder of Glendalough Distillery, has played a pivotal role in introducing authentic Irish craft spirits to American consumers at a critical juncture in the category's evolution. Glendalough distinguished itself as a trailblazer, helping to expand the category beyond traditional players and introducing American drinkers to a new generation of innovative Irish distillers before its sale to the Mark Anthony Group in 2019.
On this episode of the Park Street Insider Podcast, Kevin Keenan sits down with Andres Correa to share the story behind Glendalough's rise and its role in shaping the modern Irish whiskey landscape in America. Discover how Keenan and his team built a distinctive brand rooted in Irish heritage and wild botanicals, navigated the complexities of breaking into the competitive U.S. spirits market, and carved out a unique position in the fastest-growing Irish whiskey category.
Keenan shares his best brand-building advice, from crafting an authentic brand identity that resonates with consumers to forming strategic distribution partnerships that drive sustainable growth. Whether you're an emerging brand founder or an industry veteran, this conversation offers invaluable insights into what it takes to build a spirits brand with lasting impact.
Featured Guests:
Kevin Keenan, Co-founder, Glendalough Distillery
Mentioned in this episode:
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