Park Street Insider Podcast

How Spirits Brands Win Distributor Attention in 2026

Park Street Companies Season 7 Episode 18

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0:00 | 43:50

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In 2026, the spirits distribution tier is in the middle of one of its most dramatic realignments in decades. RNDC, once the nation's second largest distributor, has shed or transformed more than 35 markets nationally. Reyes is rising. Beer distributors are claiming more share. And for independent brands trying to secure distribution in the middle of all of it, the rules of engagement have changed. The brands breaking through are earning it before they ever walk in the door.

In this episode of the Park Street Insider Podcast, Emmett Strack sits down with representatives from Skurnik Wine and Spirits, T. Edward Wine and Spirits, Allied Beverage Group, and Revival Spirits for a live roundtable recorded at BCB Brooklyn. Together, they break down what's driving the consolidation, where the real opportunities are hiding inside of it, and what brands need to do differently to earn and keep distributor attention in 2026. From pitching for the first time to setting goals that don't blow up a partnership, this one is packed with straight talk and practical advice.

Park Street Imports is the back-office and importing solution for alcoholic beverage brands launching and scaling in the U.S. market.

Featured Guests:

Adam Schuman, Spirits Portfolio Director & Head of Innovation, Skurnik Wines & Spirits

Sara Harmelin, VP, Portfolio Development, Allied Beverage Group

Emily Wynbrandt, Spirits Portfolio Manager, T. Edward Wines and Spirits

Lloyd Sobel, Managing Partner, Revival Spirits

Mentioned in the Episode:

Allied Beverage Group

Skurnik Wine & Spirits

T. Edward Wines & Spirits

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