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Park Street Insider Podcast
The Park Street Insider Podcast is a spirit industry-focused podcast dedicated to bringing you closer to the key brands, topics, and trends driving the drinks business. We host the spirits category's most influential leaders and entrepreneurs to uncover the business strategies, stories, and brand-building tips behind some of the biggest brands in the industry. Whether you're interested in Agave spirits, whiskey, read-to-drink, low & no, or any other category, our hosts will bring you closer to the heart of what's happening in each.
In each episode, hosts Emmett Strack and Andres Correa speak to spirits industry thought leaders to discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. They'll also zero in on the hottest subjects taking hold of beverage alcohol, keeping listeners up to date on the trends shaping spirits.
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Park Street Insider Podcast
Jack Daniel's Master Distiller: How Do You Innovate in a Changing Market?
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In 2026, American whiskey isn't riding the wave it was five years ago, and every major producer knows it. For a brand the size of Jack Daniel's, that shift raises a harder question: how do you keep innovating when the whole world already thinks it knows you? Success at that scale can actually work against you; when everyone's already tried the whiskey, it's easy to get stuck on mute.
In this episode of the Park Street Insider Podcast, Chris Fletcher, Master Distiller at Jack Daniel's, takes the stage for a talk recorded live at the Park Street University stage in Brooklyn. He breaks down how Jack Daniel's has built its innovation strategy around protecting Old No. 7 while still carving out new space, from small-batch distillery-only experiments, to the record-setting proof of the Coy Hill single barrel releases, to reviving age-stated whiskeys Jack Daniel himself sold over a century ago. From the double-edged sword of brand recognition to what real transparency looks like on the production floor, this one is packed with insight into how an American icon stays ahead of a changing market.
Park Street Imports is the back-office and importing solution for alcoholic beverage brands launching and scaling in the U.S. market.
Featured Guests:
Chris Fletcher, Master Distiller, Jack Daniel's
Mentioned in the Episode:
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